What is Marketing?
Marketing is one of, if not the, most important aspects of a business. What good is selling a life-changing product if customers have never heard of it and don’t know anything about it? That’s where capable marketers come in handy. Marketers help companies identify consumer and industry trends, formulate campaigns and captivate audiences by showing how their products shine over others. What, exactly, is marketing? Simply put, marketing is the activity of getting people aware of and interested in a brand and its products, often by promoting its offerings so that customers perceive them as valuable or desirable. WHAT DO MARKETERS DO? Marketing is the process of designing, positioning, promoting and distributing a product or service in such a way that consumers see value in it. The role of marketers is often to increase brand awareness and loyalty, attract new customers and retain existing ones, ultimately driving more sales revenue for their company. Whether we’re conscious of it or not,...